The Power of Purpose

How to create a powerful purpose in a 3-hour road trip

Purpose. It is adding meaning to your brand. In other words, it's the answer to the evergreen question why-should-I-as-a-customer-use-this? And please don't say: "because our product/service is the best"! In a 3 hour journey we'll dive into this purpose matter and challenge your own.

Your 5 burning questions?
— Question 1 —
Huh, a caravan? Yes! Every new environment challenges old and rusted up habits. What better setting for some serious purpose thinking?
— Question 2 —
Will we be harsh? Yes, we will. But what do you prefer: a critical Bean in a caravan today or customers doubting your product tomorrow?
— Question 3 —
You want to get introduced in the mechanisme of purpose thinking without any foreknowledge?
— Question 4 —
Deeper understanding of your own business purpose allows you to accelerate internal projects. Are you with us on this trip?
— Question 5 —
Of course you want to be one of the happy few that can actually say: I was inside the Bean caravan :), right?


Should you be a marketing or communication specialist?

Not at all. This journey reaches out to any professional involved in strategic exercises or design processes regarding (new) services or products. From seasoned CEO's to freshly on-boarded officers. Including marketeers of course. As long as you come open minded and with the vast determination to work towards one hell of brand!

Created with Sketch.
Created with Sketch.

Our Program Building blocks

No one-size-fits-all marketing lecture here. This roadtrip implies only you (and up to 2 colleagues if you wish), your Bean master of development, and a boxy caravan to ignite out-of-the-box-sparks.


Upfront we have a short intake call to discuss your goals and scope, providing us with a head start on our roadtrip.


  • Warmup exercises to get into the mood
  • The true meaning and value of purpose thinking
  • Marketing a brand with your own and original story
  • Purpose thinking essentials
  • Putting purpose thinking in action (your next steps)


Back home, you’re all set to create your own definition. If needed, we’re always open to act as your sounding board.

Program mode Purpose Duration
Roadtrip Journey Focus 3 hours

Formal creative director with a 20 year backpack of advertising and branding experience. In his forties Tom is seriously reinvestigating the meaning of life. And he finds that particular quest intriguingly similar to defining purposes for brands.

Tom Loockx, Bean mechanic