Purpose. It is adding meaning to your brand. In other words, it's the answer to the evergreen question why-should-I-as-a-customer-use-this? And please don't say: "because our product/service is the best"! In a 3 hour journey we'll dive into this purpose matter and challenge your own.
Not at all. This journey reaches out to any professional involved in strategic exercises or design processes regarding (new) services or products. From seasoned CEO's to freshly on-boarded officers. Including marketeers of course. As long as you come open minded and with the vast determination to work towards one hell of brand!
No one-size-fits-all marketing lecture here. This roadtrip implies only you (and up to 2 colleagues if you wish), your Bean master of development and a boxy caravan to ignite out-of-the-box-sparks.
Upfront we have a short intake call to discuss your goals and scope, providing us with a head start on our roadtrip.
Back home, you’re all set to create your own definition. If needed, we’re always open to be your sounding board.