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Gabba, fire and a first value exercise

Make a shortlist of about 100 company values. Let your kids write them all down on pieces of cardboard in exchange for ice cream. Attach them (the values, not your kids) to a chicken wire fence. Now all it takes is a great campfire dialogue. Just burn every value that doesn't stick with the stories you share the next hours. On exactly such a night, these are the values Beanmachine decided to keep. 


We were a start up. But we’re not that anymore. We still have the same mentality and drive, but we have since grown into a solid business. That goes for big and small brands. With a team of 16 Beans that have earned their stripes, each one of them has unique strengths. This makes our clients have a sense of security before digging into their issues, questions and concerns. 

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We find authenticity important. In consultancy-land there is a tendency to measure value in the authenticity of Italian leather shoes. But for us, authenticity and value is something else. It’s based on content, and seeing results. And the Beans help. We can only do it with open and honest interaction with our clients. Even though we can do some pretty cool things, we’re still just people helping people. 

Gabba Gabba Hey!

The spontaneity that springs from deep within, the inspired imagination and innovation. A right hook outta the corner where passion lies. That is Gabba Gabba Hey. The Ramones sang it back in ‘77 on Pinhead. And yes, you, dear client, are also one of us, as we dive into that sea. Know that it isn’t all going to be stiff and serious, because a little craziness does wonders. Not only for ourselves, but for also for our project.  

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We won’t be preaching from atop designer soapboxes. There won’t be any ultimate truths from on high or complex theories that cost a fortune. Instead, just handy hands-on tools that make a difference for our client. This is because we work collaboratively with our clients. We dive head first into our clients’ issues, and crawl back out with them. We sit at the same side of the table and we sit in the same chairs, even if that means green plastic patio furniture. 


Often we come across problems we’ve never seen before, or we’re working on problems soon to come. Then it’s a bit of a puzzle with the tools and tricks at hand, and of course a splash of insight helps. Sometimes it involves innovation in your approach or method. The point is that Beanmachine dares to look at itself and ask how it can be improved, so that each client may be better helped. Every Bean is Beanmachine-worthy if they stay sharp and keep their eye on the ball. Continuously. Tiring, no? 

Our next step? From defining these 5 core values to expressing a mission statement. So come and check again later if you want to stay tuned (of just love fire too).

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