Ramones
Agile and the Deja Vu of a Punkrocker
Gunter Loos

By the time of delivery (years later in many cases, if it came to a delivery at all), the solution had already been outmoded and the customer found himself already craving for new solutions. Nowadays we encounter the same phenomenon … this time non ICT-related. On all business levels yesterday’s priorities turn out to be today’s uncertainties. Now what? This calls for a Ramones-revival and a history lesson from our ICT-dudes.

Let’s zoom out first. In these times the gradual shift in the balance of power worldwide is a fact. Extensive changes are to be made dazzlingly fast. No wonder that many businesses and their employees are getting off their game. Roadworthy management models, all round production paradigms, clever project methodologies … , they’re all being questioned. Bluntly put: they just don’t function anymore. And even though we realise this standstil, in a lot of cases we just carry on, burying our heads in the sand.

What we have felt coming for at least a decade, is now hitting us undeniably hard in the face: things go too fast, a certain treshold has been exceeded. And this treshold makes that corporations can’t hold or even can’t be bothered to hold the waves of change. In the nineties we called this “change fatigue” but nowadays we might as well speak of “change coma”. But okay, will we just keep playing dead or do we actually want to awake from this coma? What – for instance – if these waves of change would no longer be experienced as waves but just as the (rough) sea that we navigate daily?

Deja Vu

Managers and strategic advisors should look much more often through the “anthropologist’s glasses”. They really need to experience the embedded habits and habitats of the organization, to live through it’s culture. At Beanmachine it is what we do in most client interventions on culture/change. Taking this role of participative observer – or even better: observing participant – allowed us to establish that nowadays, employees are more than ever looking for strong mooring points. Some of them look backwards, desperately trying to get hold again of the good old certainties they once found comfort in. Others, however still a minority, dare to look forward. They find the courage to let go their first lifebuoy and go searching for the next one.

It is not by chance that this latter group often operates in an environment that has embraced “Agile” principles.  Agile and/or it’s related methodologies like Kanban and particularly Scrum, help to cope with this constant change, with it’s complexity and uncontrollability. And it’s a deja vu as this is exactly what the ICT sector was put through some twenty years ago. This very same formulas Agile, Scrum, Kanban,… got introduced. Rather successfully I may add.

Here today, gone tomorrow!

The genesis of Scrum, Kanban and other Agile-techniques shows us a great example of merging (and alternating) change and tradition. At the end of the nineteen fourties, the Japanese visited the Ford factories, to learn from their manufacturing processes. Back home, they continuously improved theirs. ‘Kaizen’ or continuously improvement became the core-methodology at companies like Honda and Toyota. During the seventies and eighties, there was a turnaround. Now the university of Harvard started doing research on the Japanese Lean principles, that made this country’s economy so successful. The acquisition and the further development of Scrum within the ICT-departments followed later.

Similarly to punk, that arose from the up-thrust middle finger (including the bent safety ear-pin) towards the pompous prog- and symphonic rock music, Agile was brought to life as a counterbalance to the unmanageable waterfall models of the eighties and nineties. The undersigned can assure you that listening to the everlasting twaddle on project-meetings in those times was a pain to the ears as well. Driving home after such meetings, my favorite medecine was the “It’s alive” music cassette of the Ramones blaring through the speakers. Without noticing, in those days, The Ramones might have been the prototype of the modern Scrum team. They confined themselves to 4 simple and controllable chords, they got rid of all stage banter, and they delivered one song after another at a relentless speed. Gabba gabba hey!

Picturing Scrum? Interactive and fast deliveries galore. Short planning meetings. Reviews with customers and stakeholders. Retrospective consults with the whole team establishing improvement at a fast rate. Control loops by daily stand-ups. Backlogs. Scrumboards. Definition of done. A vast increase of coloured post-its….

Despite being a huge fan, I too have to admit this disruptive methodology alone will not save today’s ever changing world. There always is the human factor, in fact maybe that’s what was missing when Agile got introduces back in the nineties. That’s why at Beanmachine we choose to combine introducing the methodology with raising the awareness of a whole new agile mindset for your employees: self-organized, responsive, good focus, failing fast, failing often, learning all the time… And yes, we thoroughly believe ànd experience that Agile makes a difference. Particularly in fast-changing-environments it is able to awake many stranded (non-ICT) projects from their change coma.


Gunter Loos
gunter@beanmachine.be